Here I will take up 10 really important things that you need to look at before submitting your website to different search engines.

Robots
The robots exclusion standard, also known as the Robots Exclusion Protocol or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is, otherwise, publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code. A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

Robots should be used if you do NOT want search engines to display your whole or parts of your website.

Title tag
The TITLE tag should be kept between 60 - 90 characters in length. I’ve read many conflicting reports on TITLE length, but a good practical guide is Google. In search results, Google currently displays only approximately 65 characters of the title - some engines display more. Keeping this in mind, have the most important keywords at the beginning of your title.

Meta Description tag
The meta description tag allows you to influence the description of your page in the crawlers that support the tag.
Look back at the example of a meta tag. See the first meta tag shown, the one that says “name=description”? That’s the meta description tag. The text you want to be shown as your description goes between the quotation marks after the “content=” portion of the tag. Generally, 200 to 250 characters may be indexed, although only a smaller portion of this amount may be displayed.

Meta Keyword tag
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the tag.

URL

For best result your keyword should be in you URL address.
Try also to promote your adress in root and not as directory
www.mlm-program.com Good !
www.mlm-program.com/mywebsite Not Good !

Headlines
You need to have your top keywords in your headline.
Headlines are a very important part of search engine optimization.
You need to place your headline on the start of your page, because crawlers just take the first information they see. So if you want to add a good punchline or quote, do it fast !

Image Alt Tags
If your picture is not loaded for some reason, the IMG Alt tags will be seen instead.
So if you use IMG Alt Tags, dont just write words that you think are good for the crawlers.
Write something that really explains the picture.

Link Text
The crawler will here look at the amount of links you have on your website. It will check if the linknames are the same words as your keywords.

Body content
This the content of your whole site. Everything that you write on your website need to have some kind of structure so the crawlers can see that your content really includes information about your keywords.

Backlinks
This is probably the most important part. Backlinks is information on how many sites that are linking to your website. The more backlinks you have, the higher you will get listed on search engines.
On Google this is a very important part to get high ranks.

Daniel Lundqvist
http://www.mlm-program.com
webmaster@mlm-program.com