This evening I spoke with a great lady with such a delightful, outgoing personality, we’ll call her ‘Sheryl.’ Sheryl contacted me looking for help in her YTB Travel MLM business and said she didn’t know how to recruit. With such a great phone presence, she certainly wasn’t shy. I asked her why she got into YTB Travel in the first place.

She said she was originally involved with another MLM company and, as much as she enjoyed their products, she really loves traveling and that’s all she’s ever really wanted to do. When she recently found the YTB Travel MLM business, it was a no-brainer.

So, I tested her faith a little further… I said, “Sheryl, let’s say I told you to drop your life right now and simply give everything to me. I want you to get on a plane and you can go travel the world anywhere and everywhere you want on my dime for the rest of your life. You will have no money, no property, no belongings, and no home, but I will cover your travel costs, food, etc. How would you feel about that?”

I felt her heart skip a beat at the mere thought.

“It would be Heaven,” she said. “Then, you’ve picked the right business for you because you have a true passion for what you’re doing,” I told her. That’s the first step - and the most important in my book. Too many people get into their MLM business for the wrong reasons. Often times they’re sweet-talked into joining someone’s MLM only to ‘help out a friend’ or family member in the blind hopes it will lead to huge income… which is always the wrong reason to join a business.

If you’re like Sheryl, you may find this hard to believe, but not everyone views traveling with the same passion, even though almost everyone enjoys traveling at one time or another for business or vacation. However, there are still 10’s of thousands of people who share those same passionate dreams of a life of traveling bliss like Sheryl, but you must seek them out.

As much of a no-brainer as this may appear, the important concept to be successful in your YTB Travel MLM business is to not have the mindset of simply trying to blindly recruit every warm body who comes within shouting distance who may have once thought of taking a cruise through the Florida Keys.

Wanting a discount on airfare is one thing. Wanting to build a business is clearly another.

These are NOT your YTB Travel business builders.

Maybe they’ll be your customers… some day… maybe! Probably not.

To find out their passions, you’ve got to qualify your prospect first - ask questions about how they feel about traveling. They’ll tell you. If they’re not crazy about it like you - next! …and shut up. Don’t try to convince someone they should get into the travel world if they aren’t interested. Why? You’re wasting you’re time talking to the wrong people.

I’ve met SO many people like Sheryl it’s incredible. Too many new YTB Travel RTA’s are so busy trying to convince (sweet-talk) their friends and family to join their YTB Travel downline (because it’s what they’ve been taught) they’re missing out on all the other people who would genuinely LOVE to join, but never heard of YTB Travel.

Did you catch the part about how Sheryl has always loved traveling, but only RECENTLY found YTB Travel? There’s THOUSANDS of people like Sheryl out there! She didn’t join in the hopes of making great money (although, she really wants to make money, too).

If you’re like Sheryl, or even close, first, you need to think about YOUR lifestyle now and understand that other people who think like you are in a similar situation as you, because they want the same things you want. So, you need to learn to attract like-minded people, instead of wasting your time trying to force and convince people who really are not interested.

Think about YOU for a minute: What’s your lifestyle like? What kind of job do you have? Where do you hang out? What kind of food do you like? Where do you like to shop? Why do you shop there? What kind of TV shows do you watch? Start looking in these area for like-minded people.

Sure, you might have one friend that shares your travel passions, and, if so, they’ll be the RARE exception.

Stop looking for “just anybody” to talk to and start looking for people who already express their own genuine interest in travel …not because you convinced them of it. These will be your best business builders and will never give up just because the money isn’t coming in one day. (See my previous article: MLM Leads…Reality Check)

Start looking for about 10,000 “Sheryl’s.”

There out there - I promise!

Mike Lewitz is a certified International Marketer who teaches marketing to an international organization of over 6000 entrepreneurs in 33 countries who come from all walks of life and market hundreds of different products and services, including people in MLM and Network Marketing businesses.

You can learn more about Mike Lewitz and how to grow your MLM business by visiting his web site at: http://www.mlmultrasecrets.com